Vision, mission and values

Vision

To be the social care provider of choice.

Mission

To empower individuals, their families and carers, to live the lives they choose and remain independent. 

Values

  • I matter: We are passionate about individuals; respecting their dignity, valuing diversity and committed to equality. We support people to be in control of their lives.
  • Choice matters: We are passionate about ensuring that our customers and communities are empowered to make choices in their lives and are at the heart of everything we do.
  • Carers matter: We are passionate about being there for carers. We will support carers to enable them to continue their caring responsibilities, giving them as many opportunities for supportive respite as we can.
  • Colleagues matter: We are passionate about our colleagues and believe they are our most important asset.
  • Excellent support matters: We are passionate about high-quality support. We will be enterprising as a company, adding extra value for our customers.